Paper Review Records
All Paper Review Records
16 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
Local brand preference under global mobility: identity-related orientations and social categorization effects
AuthorsMiocevic, Dario
Affiliations1. Faculty of Economics, Business and Tourism, University of Split , Split, Croatia
Crafting a legacy: the integral role of product design and sustainability in luxury furniture brand heritage
AuthorsBravo, Rafael; Labarta, Nuria; Pina, José Miguel
Affiliations1. Department of Marketing Management and Market Research, University of Zaragoza , Zaragoza, Spain
How romance influences consumer product adoption from a novelty-seeking perspective
AuthorsJin, Shan; Yang, Yan; Zhang, Junyan; Jing, Fengjie
Affiliations1. School of Business, East China University of Science and Technology , Shanghai, China
Online brand advocacy and video game consumers
AuthorsNaser Pourazad; Ehsan Abedin; Jacqueline Burgess
Affiliations1. Flinders University College of Business, Creative Arts, Law and Social Science, , Adelaide,; 2. University of the Sunshine Coast School of Business and Creative Industries, , Sunshine Coast,
Packaging design complexity and purchase intention for multifunctional products: mediation by inferred corporate ability and moderation by processing style
AuthorsGeng, Lixiao; Chen, Weiquan; Zhou, YiZheng; Liang, Shichang; Wang, Qian; Chang, Yaping; He, Mingxi
Affiliations1. School of Business, Guangxi University , Nanning, China , and Key Laboratory of Interdisciplinary Science of Statistics and Management, Education Department of Guangxi, Guangxi University, Nanning, China; 2. Key Laboratory of Interdisciplinary Science of Statistics and Management (Guangxi University), Education Department of Guangxi , Nanning, China; 3. School of Business, Guangxi University , Nanning, China; 4. School of Business Administration, Jiangxi University of Finance and Economics , Nanchang, China; 5. School of Management, Huazhong University of Science and Technology , Wuhan, China
Connecting across borders: the role of social media influencers in expatriate experiences
AuthorsMorin, Geneviève; Levesque, Nataly; Talbot, David
Affiliations1. École nationale d‘administration publique , Québec, Canada , and Vermont Law School, Vermont, USA; 2. Department of Marketing, Institut de tourisme et d’hôtellerie du Québec , Montréal, Canada; 3. École nationale d‘administration publique , Québec, Canada
How do consumers perceive craftsmanship in luxury brands? Linking craftsmanship, consumer well-being and brand loyalty
AuthorsWu, Chen; Zhao, Jinghua
Affiliations1. School of Business, Central University of Finance and Economics , Beijing, China; 2. School of Government, Central University of Finance and Economics , Beijing, China
How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role
AuthorsHuang, Jingya; Liao, Jiancai; Xia, Chengcheng
Affiliations1. Department of Marketing, Chongqing Technology and Business University , Chongqing, China; 2. Department of Marketing, University of Birmingham , Birmingham, UK , and Department of Marketing, Aalto University, Helsinki, Finland; 3. Department of Management, East China Normal University , Shanghai, China , and Department of Management, Shanghai Jiao Tong University, Shanghai, China
Articulating brand purpose through internal brand practices: a social practice perspective
AuthorsAyla Altunören; Michael B. Beverland; Maja Golf-Papez
Affiliations1. University of Sussex Department of Strategy and Marketing, , Brighton,
Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
AuthorsRiccardo Valesi; Giuseppe Pedeliento; Daniela Andreini
Affiliations1. University of Bergamo Department of Management, , Bergamo, , and Neuro Lab for Business and Society, University of Bergamo, Bergamo,; 2. University of Bergamo Department of Management, , Bergamo,
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