← 返回期刊列表
Review Cycle Records
Journal of Product and Brand Management
数据更新 2026-07-16 · 完整周期 10 篇 · 日期来源可逐条复核
Journal of Product and Brand Management已收录10篇完整论文周期样本，平均审稿340.4 天，中位审稿325 天。2025中科院2区，非OA，2025发文量97。页面含论文收到日期、录用日期、PDF、DOI和出版社网页溯源入口。
Latest Papers
最新发表论文审稿周期
审稿天数=录用日期-收到日期；保留 PDF/DOI/网页源链接
207
天
479
天
Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
作者Riccardo Valesi; Giuseppe Pedeliento; Daniela Andreini
作者单位1. University of Bergamo Department of Management, , Bergamo, , and Neuro Lab for Business and Society, University of Bergamo, Bergamo,; 2. University of Bergamo Department of Management, , Bergamo,
290
天
How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
作者Linwan Wu
作者单位1. University of South Carolina School of Journalism and Mass Communications, College of Information and Communications, , Columbia, ,
181
天
The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism
作者Clemens Luis Ammann; Jonathan Matzinger; Harley Krohmer
作者单位1. Institute of Marketing and Management, University of Bern , Bern, , and Institute of Marketing and Global Management, Bern University of Applied Sciences, Bern,; 2. University of Bern Institute of Marketing and Management, , Bern,
668
天
How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role
作者Jingya Huang; Jiancai Liao; Chengcheng Xia
作者单位1. Chongqing Technology and Business University Department of Marketing, , Chongqing,; 2. University of Birmingham Department of Marketing, , Birmingham, , and Department of Marketing, Aalto University, Helsinki,; 3. East China Normal University Department of Management, , Shanghai, , and Department of Management, Shanghai Jiao Tong University, Shanghai,
282
天
0
天
Guest editorial: New product development (NPD) & innovation management for products & brands
作者Kalliopi Chatzipanagiotou; Jake David Hoskins
作者单位1. University of Glasgow Adam Smith Business School, , Glasgow, , and; 2. California State University Marketing Supply Chain MGMT, , Sacramento, ,
408
天
360
天
Buffering transgressions: role of anthropomorphism, attachment orientations and brand role in shaping advocacy intentions
作者Gurbir Singh; Archit Vinod Tapar; M S Balaji
作者单位1. Indian Institute of Management Amritsar Department of Marketing, , Amritsar,; 2. Indian Institute of Management Rohtak Department of Marketing and Strategy, , Rohtak,; 3. RMIT University Department of Marketing, , Melbourne,
529
天
Stories that sell: the role of story diagnosticity, AI and olfactory imagery in online fragrance purchase intention
作者Meg Michelsen; Jamie L. Grigsby; Cesar Zamudio
作者单位1. Longwood University Department of Marketing, College of Business and Economics, , Farmville, ,; 2. Missouri State University Department of Marketing, College of Business, , Springfield, ,; 3. Virginia Commonwealth University Department of Marketing, School of Business Administration, , Richmond, ,