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International Journal of Sports Marketing & Sponsorship
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19 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
402
days
Brand extension in integrated clubs: a case study of women’s football in Spain
AuthorsBo Yu; Hui Du; Ceyda Mumcu; José Bonal
Affiliations1. School of Kinesiology, University of Minnesota , , ,; 2. University of New Haven Department of Sport, Tourism and Hospitality Management, , , ,; 3. Faculty of Health, Medicine & Sports (MESADE), Universidad Europea de Madrid , ,
300
days
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
AuthorsBryan Weisheng Chiu; Kevin K. Byon
Affiliations1. Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University , ,; 2. Southern Methodist University Department of Applied Physiology and Sport Management, , , ,
342
days
Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
AuthorsShiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco
Affiliations1. Universidad Politécnica de Madrid Facultad de Ciencias de la Actividad Física y del Deporte–INEF, , ,; 2. Aristotle University of Thessaloniki Department of Physical Education and Sport Sciences, , ,; 3. Universidad Loyola Andalucia Departamento de Comunicación y Educación, , ,
83
days
When does sponsorship-related content engage fans? Evidence from football clubs on Instagram
AuthorsSzczepan Kościółek; Karolina Nessel; Anna Leśniak
Affiliations1. Jagiellonian University , ,
399
days
Case study as a research method in sport management: a systematic literature review from 2014–2024
AuthorsJiexin Chen; Ji Wu
Affiliations1. School of Economics and Management, Shanghai University of Sport , ,
263
days
Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
AuthorsAthanasios (Sakis) Pappous; Argenis P. Vergara-Torres; David Cabello-Manrique
Affiliations1. University of Bologna Department of Life Quality Studies (QUVI), , ,; 2. Autonomous University of Nuevo León Faculty of Sports Organisation, , ,; 3. University of Granada Department of Physical Education and Sports, Faculty of Sport Science, IMUDS, , ,
154
days
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
AuthorsE. Su Jara-Pazmino; Sebastian Vallejo; Simon M. Pack; Tsu-Lin Yeh; Martin Saona
Affiliations1. University of West Georgia , , ,; 2. Universidad San Francisco de Quito Colegio de Administracion de Empresas, , ,; 3. Universidad San Francisco de Quito Colegio de Hospitalidad, Arte Culinario y Turismo (CHAT), , ,; 4. St John's University Division of Sport Management, , , ,
185
days
Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
AuthorsCiria Margarita Salazar C; Claudia M. Prado-Meza; Isela Guadalupe Ramos Carranza; Paola Cortés-Almanzar; Polet J. Islas-Magaña
Affiliations1. Universidad de Colima , ,; 2. Universidad de Guadalajara , ,
341
days
Who gets the blame or credit, and how is it said? Attribution and sentiment in NBA vs. WNBA Finals discourse on X
AuthorsGyujik Han; Yonghwan Chang; Tae Woong Yoo; Scott Nestler; George B. Cunningham
Affiliations1. University of Florida , , ,; 2. Yale University Berkeley Divinity School, , , ,
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SampleLatest 5 valid paper samples from 2026
Average review96.4 days
Median77 days