管理学
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Brand extension in integrated clubs: a case study of women’s football in Spain
作者Bo Yu; Hui Du; Ceyda Mumcu; José Bonal
作者单位1. School of Kinesiology, University of Minnesota , , ,; 2. University of New Haven Department of Sport, Tourism and Hospitality Management, , , ,; 3. Faculty of Health, Medicine & Sports (MESADE), Universidad Europea de Madrid , ,
Past, present and future of the international journal of sports marketing and sponsorship: a bibliometric analysis (2007–2024)
作者Bryan Weisheng Chiu; Kevin K. Byon
作者单位1. Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University , ,; 2. Southern Methodist University Department of Applied Physiology and Sport Management, , , ,
Examining the mediating roles of involvement and subjective well-being on the relationship between motives and loyalty among winter sport tourists
作者Shiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco
作者单位1. Universidad Politécnica de Madrid Facultad de Ciencias de la Actividad Física y del Deporte–INEF, , ,; 2. Aristotle University of Thessaloniki Department of Physical Education and Sport Sciences, , ,; 3. Universidad Loyola Andalucia Departamento de Comunicación y Educación, , ,
Co-creating the brand: volunteer voices at the Buenos Aires Youth Olympic Games
作者Athanasios (Sakis) Pappous; Argenis P. Vergara-Torres; David Cabello-Manrique
作者单位1. University of Bologna Department of Life Quality Studies (QUVI), , ,; 2. Autonomous University of Nuevo León Faculty of Sports Organisation, , ,; 3. University of Granada Department of Physical Education and Sports, Faculty of Sport Science, IMUDS, , ,
The role of social media management in sponsorship acquisition among Ecuadorian professional soccer teams
作者E. Su Jara-Pazmino; Sebastian Vallejo; Simon M. Pack; Tsu-Lin Yeh; Martin Saona
作者单位1. University of West Georgia , , ,; 2. Universidad San Francisco de Quito Colegio de Administracion de Empresas, , ,; 3. Universidad San Francisco de Quito Colegio de Hospitalidad, Arte Culinario y Turismo (CHAT), , ,; 4. St John's University Division of Sport Management, , , ,
Women's labor participation in the Mexican fitness sector: a longitudinal study based on the National Survey of Fitness Trends (ACSM)
作者Ciria Margarita Salazar C; Claudia M. Prado-Meza; Isela Guadalupe Ramos Carranza; Paola Cortés-Almanzar; Polet J. Islas-Magaña
作者单位1. Universidad de Colima , ,; 2. Universidad de Guadalajara , ,
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