Management
Review Cycle Records
International Journal of Sports Marketing & Sponsorship
Paper Review Records
All Paper Review Records
19 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
What is sport service quality and how should it be specified?
AuthorsTheodorakis, Nicholas D.
Affiliations1. School of Physical Education and Sport Sciences at Serres, Aristotle University of Thessaloniki , Thessaloniki , Greece
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior
AuthorsGuillermo Bermúdez-González; Luis-Alfonso Maldonado Canca; Juan-Pedro Cabrera-Sánchez; Lucía Cobo-Paz
Affiliations1. Universidad de Málaga Department of Business Management and Marketing, , ,; 2. Universidad de Málaga , ,
How sport consumers cope with a loss: a multi-group analysis by psychological importance
AuthorsKim, Jeeyoon; Kim, Yukyoum
Affiliations1. Department of Sport Management, Syracuse University , Syracuse , New York , USA; 2. Department of Physical Education, Seoul National University , Seoul , South Korea
Development and validation of a scale for consumer beliefs about esports sponsorship
AuthorsJo, Minsik; Pyun, Do Young; Piggin, Joe
Affiliations1. School of Sport, Exercise and Health Sciences, Loughborough University , Loughborough , UK
The communication strategies of Chinese fitness online influencers: a multimodal discourse analysis based on discipline theory perspective
AuthorsDeng, Yuan; Liu, Shubo
Affiliations1. Peking University , Beijing , China University of California Berkeley , Berkeley , California , USA; 2. Central University of Finance and Economics , Beijing , China
The impact of banner ads on consumer attitude and purchase intention toward golf products: using product classification and contextual congruity
AuthorsChoi, Junwoo; Byon, Kevin K.; Pedersen, Paul M.
Affiliations1. Viterbo University , La Crosse , Wisconsin , USA; 2. Department of Applied Physiology and Sport Management, Simmons School of Education and Human Development, Southern Methodist University , Dallas , Texas , USA; 3. Department of Kinesiology, School of Public Health-Bloomington, Indiana University , Bloomington , Indiana , USA
Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions
AuthorsKim, Donghyun; Lee, Hyun-Woo; Cho, Heetae
Affiliations1. Department of Kinesiology and Sport Management, Texas A&M University , College Station , Texas , USA; 2. Department of Sport Science, Sungkyunkwan University , Seoul , South Korea
From snow to screens: resident support for Olympic esports games in a former winter Olympic games host city
AuthorsWachholz, Felix; Schnitzer, Martin; Roth, Jannik; Winner, Hannes
Affiliations1. Department of Sport Science, University of Innsbruck , Innsbruck , Austria; 2. Department of Economics, University of Salzburg , Salzburg , Austria
Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
AuthorsNicoliello, Mario
Affiliations1. University of Brescia , Brescia , Italy
Comparative study of US Olympic fandom: multi-level attachment dynamics across summer and winter games
AuthorsHwang, Yongjin; Koesters, Todd C.; Ballouli, Khalid
Affiliations1. College of Hospitality Retail and Sport Management, University of South Carolina , Columbia , South Carolina , USA
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