EUROPEAN JOURNAL OF MARKETING

作者Dong Hong Zhu; Wen Qi Zhang

作者单位1. Huazhong University of Science and Technology School of Management, , Wuhan,

作者Thomas Bowden-Green; Joanne Hinds; Adam Joinson

作者单位1. Bristol Business School, University of the West of England , Bristol,; 2. University of Bath School of Management, University of Bath , Bath,

作者Rachael Millard; Tana Cristina Licsandru; Danae Manika; Diana Gregory-Smith

作者单位1. University of Westminster Westminster Business School, , London,; 2. Queen Mary University of London School of Business and Management, , London,; 3. Brunel University London Brunel Business School, , Uxbridge,; 4. Newcastle University Department of Marketing, , Newcastle-Upon-Tyne,

作者Suchi Aeron; Zillur Rahman

作者单位1. O P Jindal Global University Jindal Global Business School, , Sonipat, , and; 2. Indian Institute of Technology Roorkee Department of Management Studies, , Roorkee,

作者Mohammad G. Nejad

作者单位1. Fordham University Gabelli School of Business, , New York, ,

作者Carla Ramos; Juliano Domingues da Silva; Danny P. Claro; Marco A.P. Alves

作者单位1. Insper School of Business, , São Paulo,; 2. State University of Maringá School of Management, , Maringá,

作者Ying Ying Li; Kevin Voss

作者单位1. Susquehanna University Department of Management and Marketing, , Selinsgrove, ,; 2. Oklahoma State University Department of Marketing and International Business, , Stillwater, ,