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Artificially sincere? How chatbot language style shapes consumer perceptions across brand contexts
作者Sands, Sean; Ferraro, Carla; Demsar, Vlad; Leckie, Civilai; Campbell, Colin
作者单位1. Department of Marketing and Management, Swinburne University of Technology , Hawthorn, Australia; 2. Department of Management and Marketing, Swinburne University of Technology , Hawthorn, Australia; 3. School of Business Administration, University of San Diego , San Diego, California , USA
Moral agency and status validation: the influence of service robots in preferential treatment dynamics
作者Pontes, Vivian; Goyeneche, David; Pontes, Nicolas; Popkowski Leszczyc, Peter
作者单位1. UTS Business School, University of Technology , Sydney, Australia; 2. UWA Business School, The University of Western Australia , Perth, Australia; 3. Business School, The University of Queensland , Brisbane, Australia
Customers’ disposition towards loyalty program engagement
作者Skinner, Stephen; Sadeque, Saalem; Singh, Gaganpreet; Roy, Sanjit K.; Quaddus, Mohammed
作者单位1. Independent Researcher , Perth, Australia; 2. School of Business and Law, Edith Cowan University , Perth, Australia; 3. Jindal Global Law School, O.P Jindal Global University , Sonipat, India; 4. School of Management and Marketing, Curtin University , Perth, Australia
Shaping connections: co-designing digital inclusion for older adults
作者Diane M. Martin; Bernardo Amado Figueiredo; Jacob Sheahan; Torgeir Aleti; Mike Reid; Larissa Hjorth; Thi Thao Nguyen Luu; Mark Buschgens; Glen Wall; Anne Grigg
作者单位1. University of Galway J.E. Cairnes School of Business and Economics, College of Business, Public Policy and Law, , Galway,; 2. RMIT University School of Economics, Finance and Marketing, COBL, , Melbourne,; 3. RMIT University School of Health and Biomedical Sciences, , Melbourne,; 4. RMIT University School of Media and Communication, , Melbourne,; 5. British University Vietnam The Graduate School, , Hanoi,; 6. Australian National University College of Business and Economics, , Canberra,; 7. University of the Third Age , Melbourne,
How the compatibility between negative mood and single (vs multiple) representative victim(s) increases charitable giving
作者Jungsil Choi; Hyun Young Park; Bingqing Miranda Yin; Surendra N. Singh
作者单位1. Cleveland State University Department of Marketing, Monte Ahuja College of Business, , Cleveland, ,; 2. China Europe International Business School Department of Marketing, , Shanghai,; 3. Department of Marketing, California Polytechnic State University , San Luis Obispo, ,; 4. University of Kansas Department of Marketing, , Lawrence, ,
Understanding disruption through the marketing lens: foundations, frameworks and future directions
作者Gupta, Shaphali; Khan, Huda; Kumar, V.; Spyropoulou, Stavroula
作者单位1. Indian Institute of Management Kozhikode , Kozhikode, India; 2. Africa Asia Centre for Sustainability, Business School, University of Aberdeen , Aberdeen, UK , and InnoLab, University of Vaasa, Vaasa, Finland; 3. Department of Marketing, Goodman School of Business, Brock University , Saint Catharine’s, Canada , and School of Management, Huazhong University of Science and Technology, Wuhan, China; 4. Leeds University Business School, Leeds University , Leeds, UK
Beyond employee discounts: can psychological contract fulfilment drive employer-brand patronage? A psychological ownership perspective
作者Saini, Gordhan K.; Srivastava, Mukta; Jawahar, Jim
作者单位1. School of Management and Labour Studies, Tata Institute of Social Sciences , Mumbai, India; 2. Department of Marketing, T A Pai Management Institute, Manipal Academy of Higher Education, Manipal, India; 3. Department of Management, The University of New Mexico , Albuquerque, New Mexico , USA
From influence to de-influence: exploring the impact of negative feedback by social media influencers
作者Taheran, Faegheh; Mortazavi, Abdolali; Thomas, Veronica L.
作者单位1. Department of Marketing, Pace University , New York, New York , USA; 2. Department of Marketing, Old Dominion University , Norfolk, Virginia , USA
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