JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

作者Maggie Wenjing Liu; Junhui Huang; Dingsheng Fu; Hean Tat Keh

作者单位1. Department of Marketing, School of Economics and Management, Tsinghua University, Beijing, China; 2. Department of Marketing, Carlson School of Management, University of Minnesota, Minneapolis, USA; 3. Department of Marketing, Monash Business School, Monash University, Clayton, Australia

作者Mahdi Niknejad Moghadam

作者单位1. Soules College of Business, University of Texas at Tyler, Tyler, USA

作者Kevin Lane Keller

作者单位1. Tuck School of Business Dartmouth College, Hanover, United States of America

作者Sascha Raithel; Alexander Mafael; Bastian Amberg; Charles R. Taylor; David W. Stewart

作者单位1. School of Business & Economics, Freie Universität Berlin in Berlin, Berlin, Germany; 2. Center for Retailing, Department of Marketing and Strategy, Stockholm School of Economics in Stockholm, Stockholm, Sweden; 3. Villanova School of Business in Villanova, Villanova, USA; 4. College of Business Administration, Loyola Marymount University in Los Angeles, Los Angeles, USA

作者Barbara Duffek; Dipayan Biswas

作者单位1. Georgia State University, J. Mack Robinson College of Business, Atlanta, USA; 2. University of South Florida (Tampa), Tampa, USA

作者Timpe Callebaut; Iina Ikonen; Kelly Geyskens; Kathleen Cleeren

作者单位1. Doctor-Assistant, Department of Marketing, Antwerp University, Antwerp, Belgium; 2. Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands; 3. Professor of Marketing, Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands; 4. Faculty of Economics and Business, KU Leuven, Antwerp, Belgium