Paper Review Records
All Paper Review Records
16 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
How human presence in environmental images shapes sustainable behaviors
AuthorsMaggie Wenjing Liu; Junhui Huang; Dingsheng Fu; Hean Tat Keh
Affiliations1. Department of Marketing, School of Economics and Management, Tsinghua University, Beijing, China; 2. Department of Marketing, Carlson School of Management, University of Minnesota, Minneapolis, USA; 3. Department of Marketing, Monash Business School, Monash University, Clayton, Australia
From gaming to politics: The impact of political chatter by social media influencers on consumer engagement with non-political content
AuthorsMahdi Niknejad Moghadam
Affiliations1. Soules College of Business, University of Texas at Tyler, Tyler, USA
The foundations, evolution and promise of customer-based brand equity
AuthorsKevin Lane Keller
Affiliations1. Tuck School of Business Dartmouth College, Hanover, United States of America
The missing big idea: Brand-differentiating messages and advertising effectiveness across the brand funnel
AuthorsSascha Raithel; Alexander Mafael; Bastian Amberg; Charles R. Taylor; David W. Stewart
Affiliations1. School of Business & Economics, Freie Universität Berlin in Berlin, Berlin, Germany; 2. Center for Retailing, Department of Marketing and Strategy, Stockholm School of Economics in Stockholm, Stockholm, Sweden; 3. Villanova School of Business in Villanova, Villanova, USA; 4. College of Business Administration, Loyola Marymount University in Los Angeles, Los Angeles, USA
AI and human designers: How consumers see the genuine care in product design as more sustainable
AuthorsBarbara Duffek; Dipayan Biswas
Affiliations1. Georgia State University, J. Mack Robinson College of Business, Atlanta, USA; 2. University of South Florida (Tampa), Tampa, USA
Unpacking packaging—a meta-analysis on the effects of visual packaging elements
AuthorsTimpe Callebaut; Iina Ikonen; Kelly Geyskens; Kathleen Cleeren
Affiliations1. Doctor-Assistant, Department of Marketing, Antwerp University, Antwerp, Belgium; 2. Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands; 3. Professor of Marketing, Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands; 4. Faculty of Economics and Business, KU Leuven, Antwerp, Belgium
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