JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

作者Michael Haenlein; P. K. Kannan; Eitan Muller; Risqo Wahid

作者单位1. ESCP Business School, Paris, France; 2. University of Liverpool Management School, Liverpool, UK; 3. Robert H. Smith School of Business, University of Maryland, College Park, USA; 4. Stern School of Business, New York University, New York, USA; 5. Jyväskylä School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland

作者Ali Boluki; Edlira Shehu; Tammo H. A. Bijmolt

作者单位1. Department of Marketing, University of Groningen, Groningen, Netherlands

作者Marko Sarstedt; Charles H. Noble; Stephanie M. Noble

作者单位1. LMU Munich School of Management, Ludwig-Maximilians-University Munich, Munich, Germany; 2. Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania; 3. Haslam College of Business, The University of Tennessee, Knoxville, Knoxville, USA; 4. Fractional Professor of Marketing, University of Bath, Bath, UK

作者Shaoling Katee Zhang; Yao Shi; Huigang Liang; Yajiong Lucky Xue

作者单位1. College of Business, California State University, Seaside, USA; 2. Congdon School of Supply Chain, Business Analytics, and Information Systems, Cameron School of Business, University of North Carolina Wilmington, Wilmington, USA; 3. Department of Management Information Systems, Fogelman College of Business and Economics, University of Memphis, Memphis, USA

作者Andreas B. Eisingerich; Deborah J. MacInnis; Barbara Duffek; Winze Tam

作者单位1. Imperial College Business School, London, UK; 2. Professor Emeritus of Marketing and former Charles L. and Ramona I. Hilliard Professor of Business Administration, Marshall School of Business, University of Southern California, California, USA; 3. Georgia State University, J. Mack Robinson College of Business, Atlanta, USA

作者Mahdi Niknejad Moghadam; Vijay Mahajan

作者单位1. Soules College of Business, The University of Texas at Tyler, Tyler, USA; 2. McCombs School of Business, The University of Texas at Austin, Austin, USA

作者Donna L. Hoffman; Thomas P. Novak

作者单位1. The George Washington University, Washington, D.C, USA

作者Fleura Bardhi; Giana Eckhardt; Greta Vignali

作者单位1. Bayes Business School (Formerly Cass), City St. George’s, University of London, London, UK; 2. King’s College London, London, UK

作者Zitian Adam; Yingting Wen

作者单位1. Alliance Manchester Business School, The University of Manchester, Manchester, UK; 2. Research Center in Marketing, Technology and Customer Insights, Emlyon Business School, Lyon, France

作者Yanmei Zheng; Joseph W Alba; J. Benjamin Hutchinson; J. Wesley Hutchinson

作者单位1. Marketing, Shidler College of Business, University of Hawaii, Honolulu, United States; 2. Marketing, Warrington College of Business Administration, University of Florida, Gainesville, United States; 3. Psychology, University of Oregon, Eugene, United States; 4. Emeritus of Marketing , University of Pennsylvania’s Wharton School of Business, Philadelphia, United States