Paper Review Records
All Paper Review Records
18 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
Automated interactions, authentic bonds? AI disclosure, consumer perceptions and loyalty dynamics on social media platforms
AuthorsZhao, Liang; Chen, Zhi; Wang, Yong
Affiliations1. Department of Guizhou Branch, China Construction Bank Corporation , Zhuhai , China; 2. School of Business Administration, Shanghai Lixin University of Accounting and Finance , Shanghai , China; 3. Department of Marketing, West Chester University of Pennsylvania , West Chester , Pennsylvania , USA
Persuasive and substantive: the impact of matching charity advertising appeal with numeric format on individual donation intentions
AuthorsWu, Junbao; Peng, Xin
Affiliations1. School of Management, Guangdong University of Technology , Guangzhou , China; 2. School of Management, Jinan University , Guangzhou , China
Too much of a good thing: nonlinear effect of streamers’ language arousal on viewer engagement in live streaming
AuthorsLuo, Lijuan; Xu, Meiling; Wan, Fei; Long, Feiteng
Affiliations1. Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Education and Shanghai), Shanghai International Studies University , Shanghai , China School of Business and Management, Shanghai International Studies University , Shanghai , China; 2. School of Business and Management, Shanghai International Studies University , Shanghai , China; 3. School of Social and Political Science, The University of Edinburgh , Edinburgh , UK
The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement
AuthorsYu, Kaidong; Li, Yixing
Affiliations1. Faculty of Business, City University of Macau , Macau , China
When colors betray flavors: how external cues interactively shift novel products from search challenges to preferred choices
AuthorsGuo, Xiyu; Chen, Chunchun; Zhao, Yuxin; Jiang, Jingyi; Li, Hongli; Huang, Jianping
Affiliations1. Department of Psychology, Soochow University , Suzhou , China Department of Psychological and Cognitive Sciences, Tsinghua University , Beijing, China; 2. Department of Psychology, Soochow University , Suzhou , China
Consumer responses to privacy invasion: the role of regulatory environments and social expectations
AuthorsHettche, Matt; Schaumann, Janina M.; Kim, Dae-Hee; Riehm, Philipp; Clayton, Michael J.
Affiliations1. Luter School of Business, Christopher Newport University , Newport News , Virginia , USA; 2. Department of Design, Production and Management, University of Twente , Enschede , The Netherlands; 3. Department of Media Management, Macromedia University of Applied Sciences , Hamburg , Germany; 4. Kogod School of Business, American University , Washington , District of Columbia , USA
More than just a preview: how teaser videos shape consumer livestream watching through the mediating role of inspiration
AuthorsTran Hoang, Minh Tu; Le, Bang; Ho, Linh Hoang; Kim, Lien; Tran, Thi Van Trang
Affiliations1. Faculty of Business Administration, Ton Duc Thang University , Ho Chi Minh City , Vietnam
Interactive signaling grouping strategies and long-tail effects in E-commerce platform contexts
AuthorsDong, Xiaosong; Li, Xinyi; Zhao, Xing
Affiliations1. School of Management, Shanghai University of Engineering Science , Shanghai , China; 2. School of Modern Service Management, Changzhou Early Childhood Education College , Changzhou , China
How AI appearance shapes consumer responses: the interactive effects of intelligent service agent design, product type and interaction frequency
AuthorsJianguo Wang; Tao Xiao; Jingshu Yang; Nianqi Deng
Affiliations1. Zhejiang University of Finance and Economics School of Management, , ,; 2. Zhejiang University of Finance and Economics Zhejiang Key Research Institute of Government Regulation and Public Policy, , ,
Who can effectively use human digital twins? The roles of streamer category and format in shaping livestream interaction
AuthorsXin Peng; Defeng Yang; Yu Sun; Junbao Wu
Affiliations1. School of Management, Jinan University , ,; 2. International Business School, Jinan University , ,; 3. Jinan University , ,; 4. School of Management, Guangdong University of Technology , ,
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