Paper Review Records
All Paper Review Records
21 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
668
days
How guilt influences consumer response to anthropomorphized brands taking the servant (vs. partner) role
Authors
Huang, Jingya; Liao, Jiancai; Xia, ChengchengShow moreShow less
Affiliations
1. Department of Marketing, Chongqing Technology and Business University , Chongqing, China; 2. Department of Marketing, University of Birmingham , Birmingham, UK , and Department of Marketing, Aalto University, Helsinki, Finland; 3. Department of Management, East China Normal University , Shanghai, China , and Department of Management, Shanghai Jiao Tong University, Shanghai, ChinaShow moreShow less
207
days
Articulating brand purpose through internal brand practices: a social practice perspective
Authors
Ayla Altunören; Michael B. Beverland; Maja Golf-PapezShow moreShow less
Affiliations
1. University of Sussex Department of Strategy and Marketing, , Brighton,Show moreShow less
479
days
Branding strategies for controversial products: the role of ingredient co-branding and brand positioning
Authors
Riccardo Valesi; Giuseppe Pedeliento; Daniela AndreiniShow moreShow less
Affiliations
1. University of Bergamo Department of Management, , Bergamo, , and Neuro Lab for Business and Society, University of Bergamo, Bergamo,; 2. University of Bergamo Department of Management, , Bergamo,Show moreShow less
290
days
How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies
Authors
Linwan WuShow moreShow less
Affiliations
1. University of South Carolina School of Journalism and Mass Communications, College of Information and Communications, , Columbia, ,Show moreShow less
181
days
The double-edged power of brand purpose: how strong purpose helps and hurts brands facing criticism
Authors
Clemens Luis Ammann; Jonathan Matzinger; Harley KrohmerShow moreShow less
Affiliations
1. Institute of Marketing and Management, University of Bern , Bern, , and Institute of Marketing and Global Management, Bern University of Applied Sciences, Bern,; 2. University of Bern Institute of Marketing and Management, , Bern,Show moreShow less
282
days
The influence of custom labeled business gifts on brand attitude: the mediating role of product quality
Authors
Brittney Stephenson; Patrick Matthew Healey; Eunyoung (Christine) SungShow moreShow less
Affiliations
1. Montana State University , Bozeman, ,Show moreShow less
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