Paper Review Records
All Paper Review Records
10 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
Forgiving the Algorithm? Consumer Responses to AI- vs. Human-Created Misrepresentative Ads
AuthorsKshitij Bhoumik
Affiliations1. Leeds University Business School, University of Leeds
The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies
AuthorsJustine Rapp Farrell; Sean Sands; Carla Ferraro
Affiliations1. Department of Marketing, University of San Diego; 2. Department of Management & Marketing, Swinburne University of Technology; 3. Marketing, Department of Management & Marketing, Swinburne University of Technology
Mindfulness Moderates Consumer Response to Loud vs. Quiet Luxury Advertising: Status by Design
AuthorsAmy Errmann; Benjamin Voyer; Marilyn Giroux
Affiliations1. The Auckland University of Technology; 2. ESCP Business School; 3. Université Laval,
How Temporal Loss Framing in Promotions Shapes Purchase Intention: From Missed Opportunities to Action
AuthorsZiniu Jin; Xiaobo Tao
Affiliations1. Renmin University of China; 2. North China University of Technology
Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity
AuthorsMadhurima Deb; Sita Mishra; Sheetal Jain
Affiliations1. Indian Institute of Management, Kashipur; 2. Institute of Management Technology, Ghaziabad; 3. Luxe Analytics
Why Some Shoppable Ads Persuade: Expectancy Violations and Ad Value Across Streaming TV and Social Media
AuthorsAlice Ji; Michelle R. Nelson; Ruiheng Sun
Affiliations1. University of Illinois Urbana Champaign; 2. University of Minnesota
Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity
AuthorsNayla Khan; Valentina Mazzoli; Giampaolo Viglia; Michaela Merk
Affiliations1. Kingston University; 2. University of Verona; 3. University of Portsmouth; 4. Prague University of Economics and Business; 5. Audencia Business School
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives
AuthorsYu Gu; Yimei Zhou
Affiliations1. Nankai University; 2. Renmin University of China
The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products
AuthorsMia M. Birau; Ann-Sophie Daub; Caroline Costerousse
Affiliations1. Emlyon Business School; 2. Research Center for Marketing Technology and Customer Insight (MTCI)
How Anatomical Depiction in Advertisements Increase Recycling Intention: Making Internal Components Visible
AuthorsZhiyuan Huang; Xiaohe Dai
Affiliations1. Tongji University
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