Paper Review Records
All Paper Review Records
15 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
132
days
Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity
Authors
Nayla Khan; Valentina Mazzoli; Giampaolo Viglia; Michaela MerkShow moreShow less
Affiliations
1. Kingston University; 2. University of Verona; 3. University of Portsmouth; 4. Prague University of Economics and Business; 5. Audencia Business SchoolShow moreShow less
145
days
How Does Interacting with AI Versus Human Agents Influence Consumer Identity-Based Choices? The Roles of Distinctiveness and Assimilation Motives
Authors
Yu Gu; Yimei ZhouShow moreShow less
Affiliations
1. Nankai University; 2. Renmin University of ChinaShow moreShow less
227
days
The Limits of Brand Heritage in Luxury Advertising: Why Heritage-Based Storytelling May Fail for Certain Luxury Products
Authors
Mia M. Birau; Ann-Sophie Daub; Caroline CosterousseShow moreShow less
Affiliations
1. Emlyon Business School; 2. Research Center for Marketing Technology and Customer Insight (MTCI)Show moreShow less
396
days
How Anatomical Depiction in Advertisements Increase Recycling Intention: Making Internal Components Visible
Authors
Zhiyuan Huang; Xiaohe DaiShow moreShow less
Affiliations
1. Tongji UniversityShow moreShow less
468
days
Exploring Celebrity Capital Life Cycle’s Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands
Authors
Pretty Sharma; Astrid L. Keel; Subhadip RoyShow moreShow less
Affiliations
1. Management Development Institute; 2. University of La Verne; 3. Indian Institute of Management AhmedabadShow moreShow less
98
days
The Arousal Effect: How Influencers’ High-Arousal Language Boosts Purchase Intention for Self-Improvement Products
Authors
Qiang Yang; Ruoqi Wang; Yingzhu Yao; Jinfeng Lu; Lu (Monroe) MengShow moreShow less
Affiliations
1. Tianjin University of Technology; 2. Southwest Jiaotong University; 3. Hunan University; 4. Wuhan UniversityShow moreShow less
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