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JOURNAL OF ADVERTISING RESEARCH
数据更新 2026-07-16 · 完整周期 10 篇 · 日期来源可逐条复核
JOURNAL OF ADVERTISING RESEARCH已收录10篇完整论文周期样本，平均审稿270.5 天，中位审稿272.5 天。2025中科院4区，非OA，2025发文量55。页面含论文收到日期、录用日期、PDF、DOI和出版社网页溯源入口。
Latest Papers
最新发表论文审稿周期
审稿天数=录用日期-收到日期；保留 PDF/DOI/网页源链接
324
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The Power of Digital Creators: Bridging Industry and Academic Research on Creator-Driven Marketing Strategies
作者Justine Rapp Farrell; Sean Sands; Carla Ferraro
作者单位1. Department of Marketing, University of San Diego; 2. Department of Management & Marketing, Swinburne University of Technology; 3. Marketing, Department of Management & Marketing, Swinburne University of Technology
297
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Do Virtual Influencers Work for Luxury Brands? How Influencer Type and Message Appeal Shape Consumer Responses Through Schema Congruity
作者Madhurima Deb; Sita Mishra; Sheetal Jain
作者单位1. Indian Institute of Management, Kashipur; 2. Institute of Management Technology, Ghaziabad; 3. Luxe Analytics
461
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132
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Luxury Fashion’s Transparency Paradox on TikTok: Balancing Openness and Exclusivity
作者Nayla Khan; Valentina Mazzoli; Giampaolo Viglia; Michaela Merk
作者单位1. Kingston University; 2. University of Verona; 3. University of Portsmouth; 4. Prague University of Economics and Business; 5. Audencia Business School
145
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