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Can political advertisers win by “Breaking Good”? An augmenting/discounting principle perspective
作者Atefeh Yazdanparast; Pramod Iyer; David Strutton
作者单位1. College of Business, East Texas A&M University , , ,; 2. Coles College of Business, Kennesaw State University Department of Marketing and Professional Sales, , , ,; 3. G. Brint Ryan College of Business, University of North Texas Department of Marketing, , , ,
Consumer well-being in marketing: a hybrid review and future research opportunities
作者Parth Salunke; Varsha Jain; Kush Mehta
作者单位1. Department of Marketing, FLAME School of Business, FLAME University , ,; 2. Department of Marketing, MICA , ,; 3. Department of Marketing, ESSCA School of Management , ,
More than words: does AIGC matter in tourism planning?
作者Xi Wang; Jie Zheng; Yiqing Liao
作者单位1. School of Culture and Creativity, Beijing Normal-Hong Kong Baptist University , ,; 2. College of Shanghai Lausanne Hospitality Management, Shanghai Business School , ,; 3. College of Communication, Media, Design and Information, University of Colorado Boulder , , ,
Internal marketing: a systematic literature review and research agendas
作者Malabika Sahoo; Bikash Kumar Rup; Justin Paul; Manoranjan Dhal
作者单位1. School of Management, Kalinga Institute of Industrial Technology Deemed to be University , ,; 2. Marwadi University Faculty of Management Studies, , ,; 3. Graduate School of Business, University of Puerto Rico , , ,; 4. Korea University Business School , ,; 5. Vizja University , ,; 6. Centre for Employment Relations and Labour Studies, Indian Institute of Management Kozhikode , ,
How corporate social responsibility affects brand equity: the mediating role of customer engagement and the moderating role of brand innovativeness
作者Mengxi Yang; Mengyang Wang; Walton Wider
作者单位1. Hebei Finance University , ,; 2. School of Management, Huazhong University of Science and Technology , ,; 3. Research Center for High Quality Development of Manufacturing Industry , ,; 4. INTI International University Faculty of Business and Communications, , ,
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