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Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies
作者Ming Pang; Chunhui Huo; Xiaorui Wang; Tariq H. Malik
作者单位1. Asia-Australia Business College, Faculty of Economics, Liaoning University, Shenyang, People’s Republic of China; 2. Business School, Faculty of Economics, Liaoning University, Shenyang, People’s Republic of China; 3. Department of Land Economy, University of Cambridge, Cambridge, UK; 4. International Centre for Organisation and Innovation Studies, Liaoning University, Huanggu District, Shenyang, People’s Republic of China
Decoding celebrity-owned brand coolness: exploring its impact on brand experience through tight and loose cultural contexts
作者K. R. Radhika; Anubhav A. Mishra
作者单位1. Goa Institute of Management, Sanquelim, India; 2. KIIT School of Management, KIIT Deemed to be University, Bhubaneswar, India
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