Paper Review Records
All Paper Review Records
3 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
The role of storytelling in the branding of SMEs
AuthorsPeter Fluhrer
Affiliations1. Bär Tiger Wolf GmbH to University of Tübingen, Tübingen, Germany
Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies
AuthorsMing Pang; Chunhui Huo; Xiaorui Wang; Tariq H. Malik
Affiliations1. Asia-Australia Business College, Faculty of Economics, Liaoning University, Shenyang, People’s Republic of China; 2. Business School, Faculty of Economics, Liaoning University, Shenyang, People’s Republic of China; 3. Department of Land Economy, University of Cambridge, Cambridge, UK; 4. International Centre for Organisation and Innovation Studies, Liaoning University, Huanggu District, Shenyang, People’s Republic of China
Decoding celebrity-owned brand coolness: exploring its impact on brand experience through tight and loose cultural contexts
AuthorsK. R. Radhika; Anubhav A. Mishra
Affiliations1. Goa Institute of Management, Sanquelim, India; 2. KIIT School of Management, KIIT Deemed to be University, Bhubaneswar, India
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