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Spatial future ahead! Augmented reality and anticipated life consequences
作者Barta, Sergio; Felix, Reto; Hinsch, Chris; Kalantari, Mahdokht; Krey, Nina; Rauschnabel, Philipp A.
作者单位1. Department of Marketing Management and Market Research, Faculty of Business and Public Management, University of Zaragoza , Huesca , Spain; 2. Department of Marketing, The University of Texas Rio Grande Valley , Edinburg , Texas , USA; 3. Department of Marketing, Seidman College of Business, Grand Valley State University , Grand Rapids , Michigan , USA; 4. Ford Motor Company , Dearborn , Michigan , USA; 5. Department of Marketing and BIS, Rohrer College of Business, Rowan University , Glassboro , New Jersey , USA; 6. Otto-Friedrich-University of Bamberg , Bamberg , Germany Nottingham University Business School (NUBS), University of Nottingham Malaysia , Semenyih , Malaysia
Gamification in marketing: a review of fifteen years of research and a future research agenda
作者Yang, Xinyi; Xi, Nannan; Tang, Hairui; Hamari, Juho
作者单位1. Gamification Group, XR Economies Lab, Research Centre of Gameful Realities, Tampere University , Tampere , Finland; 2. XR Economies Lab, Research Centre of Gameful Realities, Tampere University , Tampere , Finland; 3. Gamification Group, Research Centre of Gameful Realities, Tampere University , Tampere , Finland
Mitigating resistance in smart health monitoring systems: the role of data governance and privacy concerns
作者Zhang, Jingjing; Hassandoust, Farkhondeh; Johnston, Allen C.
作者单位1. Department of Management, Technology, and Organisation, Auckland University of Technology , Auckland , New Zealand; 2. Department of Information Systems and Operation Management, The University of Auckland , Auckland , New Zealand; 3. Department of Information Systems, Statistics, and Management Science, Culverhouse College of Business, The University of Alabama , Tuscaloosa , Alabama , USA
How does a service chatbot build parasocial relationships with customers? A perspective from parasocial interaction theory
作者Lu, Ching-Hua; Li, Chia-Ying; Chen, You-Xuan
作者单位1. National Taichung University of Science and Technology , Taichung , Taiwan; 2. National Sun Yat-sen University , Kaohsiung , Taiwan
From adoption to continued usage: unpacking configurations and motivational mechanisms in AI therapist utilization
作者Hongying Zhao; Xiaobo Ke; Qingfei Min; Leyan Yu
作者单位1. School of Economics and Management, Dalian University of Technology , ,; 2. Academy for Educational Development and Innovation, The Education University of Hong Kong , ,
Bridge or barrier? The impact of GAI chatbot-based pre-consultations on patients' subsequent trust in physicians
作者Ping Li; Lun Li; Junwei Kuang
作者单位1. School of Management, Beijing Institute of Technology , ,; 2. School of Management, Fudan University , ,; 3. School of Business Administration, South China University of Technology , ,
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