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“Just pick up and go”: how user-generated social media content shapes tourists' behavioral willingness
作者Jie Yu; Heying Sun; Amitai Touval; Md. Moynul Hasan
作者单位1. School of Economics and Management, Northwest University Department of Tourism Management, , ,; 2. The Zicklin School of Business, Baruch College, The City University of New York Department of Marketing and International Business, , , ,; 3. Comilla University Department of Marketing, , ,
Decoding the algorithmic black box: how post-hoc explanations shape consumer receptivity toward personalized recommendations of branded content
作者Luo Jiang; Chenya Ma; Yushi Jiang
作者单位1. School of Economics and Management, Southwest Jiaotong University , ,; 2. Jiangxi Vocational University of Foreign Studies , ,; 3. Joint Institute of Ningbo University and University of Angers, Ningbo University , ,; 4. School of Economic and Management, Southwest Jiaotong University , ,
Touch it, feel it, buy it: how animal-based haptic imagery shapes consumer choice
作者Chu-Yen Pai; Luke Liska; Debbie Laverie; Zhihao Yu
作者单位1. Department of Marketing, Minnesota State University Mankato , , ,; 2. Department of Marketing, Radford University , , ,; 3. Department of Marketing, Texas Tech University , , ,; 4. Department of Marketing and Entrepreneurship, University of Nebraska Omaha , , ,
When and how social distance and self-construal influence the virality of social media challenge campaigns
作者Young Eun Park; Hyunsang Son
作者单位1. Sookmyung Women's University Department of Public Relations and Advertising, , ,; 2. The James and Gail Ellis School of Business Leadership, University of New Mexico Department of Marketing, Information and Decision Sciences, , , ,
More of the same: how recommendation cue redundancy in AI shopping assistants nudges consumer decision confidence
作者Luyue Zhang; Yuxin Chen; Qinghong Shuai; Yun Zhang
作者单位1. School of Management Science and Engineering, Southwestern University of Finance and Economics , ,; 2. Engineering Research Center of Intelligent Finance, Ministry of Education , ,
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