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Channel dynamics strategy of music merchandise: the effect of offline consumer experience on online sales
作者Choe, Jin Seon; Kim, Miyea
作者单位1. School of Applied AI Convergence, Institute for Cross-disciplinary Studies (ICS), Sungkyunkwan University , Seoul , South Korea; 2. Department of Business Administration, Changwon National University , Changwon , South Korea
Statistical or anecdotal? How digital human doctors' message evidence influences the effectiveness of online health science popularization
作者Jiang, Hongyan; Liu, Junwen; Gong, Heming
作者单位1. School of Economics and Management, China University of Mining and Technology , Xuzhou , China Research Center for Big Data Marketing and Green Innovation, China University of Mining and Technology , Xuzhou , China; 2. School of Economics and Management, China University of Mining and Technology , Xuzhou , China
Dual-channel or BOPS? Return strategies in omnichannel with the presence of consumers’ anticipated regret
作者Gu, Qiongqiong; Zhang, Rong; Liu, Bin
作者单位1. Business School, University of Shanghai for Science and Technology , Shanghai , China; 2. Shanghai Maritime University , Shanghai , China
Breaking into the premium market via oblique brand extensions: a trust transfer mechanism grounded in dual ecosystem and technological capabilities
作者Liu, Jia; Yang, Yiweng; Li, Nan; Tao, Xiaobo; Xin, Xiaoying
作者单位1. Central University of Finance and Economics , Beijing , China; 2. North China University of Technology , Beijing , China
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