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Asia Pacific Journal of Marketing and Logistics
数据更新 2026-07-16 · 完整周期 10 篇 · 日期来源可逐条复核
Asia Pacific Journal of Marketing and Logistics已收录10篇完整论文周期样本,平均审稿154.1 天,中位审稿145 天。2025中科院3区,非OA,2025发文量296。页面含论文收到日期、录用日期、PDF、DOI和出版社网页溯源入口。
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Power of language: the effect of the interaction between advertising sentence types and anthropomorphism on consumer recycling intentions
作者Haijun Wang; Tong Song; Shaoshuang Zhuang; Chaohua Huang
作者单位1. Fashion Media Quantitative Research Center, Wuhan Textile University , ,; 2. Wuhan Textile University , ,; 3. Xinyang Normal University , ,; 4. School of Media and Communication, Wuhan Textile University , ,
Should instant and offline channels share the same price? Retailers' pricing strategies under platform coupon mechanisms
作者Meirong Tan; Hao Li; Hongwei Wang; Ting Peng
作者单位1. School of Economics, Chongqing Finance and Economics College , ,; 2. School of Economics and Management, Chongqing Jiaotong University , ,; 3. School of Economics and Management, Tongji University , ,; 4. University of Electronic Science and Technology of China , ,
The key and the lock: green management capability for unlocking multiple paths to greener supply chain management in ICT firms
作者Yanlin Ma; Junqi Liu; Yuting Liu; Hao Zhou
作者单位1. Business School, Sichuan University , ,; 2. Southwest University of Political Science and Law Business School, , ,; 3. Southwest Jiaotong University School of Economics and Management, , ,
Exploring the consistency of WOM senders on SNS: a combined approach of PLS-SEM and necessary condition analysis (NCA)
作者Byung-Kwan Cho; Jeong-Yeol Park; Rajesh Iyer; Yong-Ki Lee
作者单位1. Gimcheon University Department of Basic Liberal Arts, , ,; 2. Rosen College of Hospitality Management, University of Central Florida , , ,; 3. Bradley University Department of Marketing, , , ,; 4. School of Business, Sejong University , ,; 5. Youngsan University Department of Hotel and Tourism, , ,
When digital twins meet too much transparency: agile manufacturing as a capability pathway to operational performance
作者Deyu Zhong; Junfeng Cao; Yang Wu; Gang He; Jianhui Chen
作者单位1. School of Management, Guangzhou College of Commerce , ,; 2. Center for Social Work, Widener University , , ,; 3. Gangneung-Wonju National University College of Social Sciences, , ,; 4. Sichuan University of Science and Engineering , ,
Brand quality crises and supplier trade credit: evidence from CCTV 3·15 gala exposures
作者Zihui Song; Junxi Gong; Huaping Sun; Shi Chen; Xue Lei
作者单位1. Adam Smith Business School, University of Glasgow , ,; 2. Curtin University Malaysia Faculty of Business, , ,; 3. Beijing Research Institute, Shandong University of Finance and Economics , ,; 4. School of Public Administration and Policy, Shanghai University of Finance and Economics , ,; 5. School of Management, Shanghai University , ,
Transforming invisible ethics into visible signals: integrating VBN and signaling theory in international fast-food chains
作者Kai-Yun Chang; Tung-Miao Chang; Jhong-Min Yang
作者单位1. National Taiwan Normal University Department of Design, , ,; 2. Tainan University of Technology Department of International Business Management, , ,; 3. Chaoyang University of Technology Department of Marketing and Logistics Management, , ,
Untangling cognitive–affective pathways from film brand attachment to destination loyalty
作者Vien Ky Nguyen; Nga Quynh Thi Vo; Quan Minh Lam; Nhat Thong Thi Nguyen; Vinh Trung Tran; Phuong Kim Thi Tran
作者单位1. University of Economics, The University of Danang Faculty of Tourism, , ,; 2. School of Tourism, College of Business, University of Economics Ho Chi Minh City , ,