管理学
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Assessing corporate social marketing within mobile apps by the integration of benchmark criteria
作者Natália Lemos; Marta Gonçalves; Beatriz Casais
作者单位1. University of Minho School of Economics, Management and Political Science, , Braga, , and IBMS – Centre for Research in Business, Markets and Society, University of Minho, Braga, Portugal
Social marketing pathways to sustainable micro, small and medium enterprises through single-use plastic reduction
作者Budi Setiawan; Aang Munawar; Sri Rahayu Hijrah Hati
作者单位1. Institut Bisnis dan Informatika Kesatuan Department of Management, , Bogor,; 2. Faculty of Economics and Business, Universitas Indonesia Management Department, , Depok,
Alliances in action: how stakeholder collaboration enhances public awareness and conservation actions
作者Sharyn Rundle-Thiele; David Fechner; Sarah Mitchell; Tori Seydel
作者单位1. Griffith University Social Marketing @ Griffith, , Nathan,; 2. The University of Queensland Faculty of Business, Economics and Law, Business School, , Brisbane, , and Social Marketing @ Griffith, Griffith University, Nathan, Australia; 3. Oxford Brookes University Department of Marketing, Oxford Brookes Business School, , Oxford,
Military veterans’ drinking behaviour: how segmentation can inform intervention development
作者Veer, Ekant; Nguyen, Tin Trung; Kennedy, Ann-Marie; Carins, Julia
作者单位1. Department of Management, Marketing and Tourism, University of Canterbury , Christchurch, New Zealand; 2. Department of Marketing, Griffith University , Queensland, Australia
Modeling of barriers in integrating informal E-waste collectors into India’s formal E-waste management system
作者Kaur, Ranjit; Arya, Pragya
作者单位1. Department of Marketing, Fortune Institute of International Business , New Delhi, India; 2. Department of Operations, Apeejay School of Management , New Delhi, India
Deliberate or spontaneous? Understanding e-waste recycling behaviour through an extended theory of planned behaviour
作者Ang, Yvonne S.M.; Sinnappan, Punitha
作者单位1. Faculty of Business and Management, Universiti Teknologi MARA , Puncak Alam, Malaysia; 2. Business School, Sunway University , Petaling Jaya, Malaysia
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