Paper Review Records
All Paper Review Records
15 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
437
days
Can political advertisers win by “Breaking Good”? An augmenting/discounting principle perspective
Authors
Atefeh Yazdanparast; Pramod Iyer; David StruttonShow moreShow less
Affiliations
1. College of Business, East Texas A&M University , , ,; 2. Coles College of Business, Kennesaw State University Department of Marketing and Professional Sales, , , ,; 3. G. Brint Ryan College of Business, University of North Texas Department of Marketing, , , ,Show moreShow less
439
days
PromoCraft+: a human-in-the-loop framework for auditing AI-generated insurance promotions
Authors
Anshul SaxenaShow moreShow less
Affiliations
1. Symbiosis Centre for Information Technology, Symbiosis International (Deemed University) , ,Show moreShow less
261
days
The celebrity in the machine: decoding user evaluations of AI celebrity avatar streamers via text mining
Authors
Li Xiong; Dan Wei; Jialu GuoShow moreShow less
Affiliations
1. Shanghai University , ,Show moreShow less
488
days
The AI revolution: decoding and mapping the future of marketing
Authors
Rajat Kukreti; Mayank YadavShow moreShow less
Affiliations
1. School of Management, National Institute of Technology Rourkela , ,Show moreShow less
513
days
Consumer well-being in marketing: a hybrid review and future research opportunities
Authors
Parth Salunke; Varsha Jain; Kush MehtaShow moreShow less
Affiliations
1. Department of Marketing, FLAME School of Business, FLAME University , ,; 2. Department of Marketing, MICA , ,; 3. Department of Marketing, ESSCA School of Management , ,Show moreShow less
463
days
More than words: does AIGC matter in tourism planning?
Authors
Xi Wang; Jie Zheng; Yiqing LiaoShow moreShow less
Affiliations
1. School of Culture and Creativity, Beijing Normal-Hong Kong Baptist University , ,; 2. College of Shanghai Lausanne Hospitality Management, Shanghai Business School , ,; 3. College of Communication, Media, Design and Information, University of Colorado Boulder , , ,Show moreShow less
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