Paper Review Records
All Paper Review Records
21 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
810
days
The missing big idea: Brand-differentiating messages and advertising effectiveness across the brand funnel
Authors
Sascha Raithel; Alexander Mafael; Bastian Amberg; Charles R. Taylor; David W. StewartShow moreShow less
Affiliations
1. School of Business & Economics, Freie Universität Berlin in Berlin, Berlin, Germany; 2. Center for Retailing, Department of Marketing and Strategy, Stockholm School of Economics in Stockholm, Stockholm, Sweden; 3. Villanova School of Business in Villanova, Villanova, USA; 4. College of Business Administration, Loyola Marymount University in Los Angeles, Los Angeles, USAShow moreShow less
314
days
AI and human designers: How consumers see the genuine care in product design as more sustainable
Authors
Barbara Duffek; Dipayan BiswasShow moreShow less
Affiliations
1. Georgia State University, J. Mack Robinson College of Business, Atlanta, USA; 2. University of South Florida (Tampa), Tampa, USAShow moreShow less
791
days
Unpacking packaging—a meta-analysis on the effects of visual packaging elements
Authors
Timpe Callebaut; Iina Ikonen; Kelly Geyskens; Kathleen CleerenShow moreShow less
Affiliations
1. Doctor-Assistant, Department of Marketing, Antwerp University, Antwerp, Belgium; 2. Faculty of Economics and Business, University of Groningen, Groningen, The Netherlands; 3. Professor of Marketing, Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands; 4. Faculty of Economics and Business, KU Leuven, Antwerp, BelgiumShow moreShow less
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