Paper Review Records
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11 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
How Nouns and Verbs Shape Brand Perceptions Across Generational Cohorts: The Brand Linguistic Action Framework
AuthorsMohammed Murtuza Soofi; Ritu Srivastava; Maria Colurcio
Affiliations1. School of Management, Mahindra University Hyderabad India; 2. Management Development Institute Gurugram India; 3. University Magna Graecia of Catanzaro Catanzaro Italy
A Consumption Value–Behavioural Model for Explaining Mobile Money Continuance Usage Intentions: Evidence From Ghana
AuthorsRobert A. Opoku; Sulemana Bankuoru Egala; John Amoah; Abdul Bashiru Jibril; Emmanuel Bruce
Affiliations1. Donald School of Business, Red Deer Polytechnic Red Deer Alberta Canada; 2. School of International Business and Marketing, University of Economics Ho Chi Minh City Ho Chi Minh City Viet Nam; 3. IESEG School of Management Lille France; 4. Department of Marketing and Entrepreneurial Studies Takoradi Technical University Takoradi Ghana; 5. Marketing, School of Management and Economics (SME) University of Kurdistan Hewlêr (UKH) Erbil Iraq; 6. School of Business and Economics Universidad de las Américas Puebla San Andrés Cholula Puebla Mexico; 7. Center for Graduate Studies KAAF University College Gomoa Fetteh Kasoa Ghana; 8. Center for West Africa Studies, UESTC Chengdu China
Good Deeds for Self‐Gain? How Self‐Enhancement Motivates Pro‐Environmental Behaviour in Entitled Consumers
AuthorsAlexandra Polyakova
Affiliations1. Department of Marketing & International Business TBS Business School Toulouse France
Proactive Conversation Initiation by Artificial Companions: The Roles of Social Presence and Individual Differences
AuthorsJiali Li; Yaping Zhao; Kyung‐Min Kim
Affiliations1. Deptartment of Business Administration Jilin Animation Institute Changchun China; 2. Deptartment of Business Administration Silla University Busan South Korea
From Mystery to Meaning: Consumer Motivations for Co‐Branded Blind Boxes Under Managed Uncertainty
AuthorsZiyong He; Kaidong Yu
Affiliations1. Guangzhou Huali College Guangzhou China; 2. City University of Macau Macau China
Narrow or Broad? How Categorization Breadth of Product Description Influences Online Purchase Intention
AuthorsYufang Jin; Jiatian Zhao
Affiliations1. Management and Economics Department Dalian University of Technology Dalian China
Exploring the Nature of Product Abuse in the Marketing Domain
AuthorsHeshan Dong; Charles Blankson
Affiliations1. College of Business University of Texas Permian Basin Odessa Texas USA; 2. G. Brint Ryan College of Business University of North Texas Denton Texas USA
Understanding Consumer Resource Scarcity: A Mixed‐Method Study
AuthorsMadhuparna Majumder; Tanushree Pande; Karan Nilesh Radia; Kallol Das
Affiliations1. MICA – The School of Ideas Ahmedabad India; 2. Faculty of Management Sciences Adani University Ahmedabad Gujarat India
Differentiation or Environmental Motivation: How Consumption Motivation Influences Willingness to Pay a Premium for Second‐Hand Products Through Thrill of the Hunt and Smart Shopper Feelings
AuthorsHeng Chu; Lu Suo; Chunli Ji
Affiliations1. School of Tourism Kunming University Kunming Yunnan Province China; 2. Stamford International University Bangkok Thailand; 3. Associate Professor of the Centre for Gaming and Tourism Studies Macao Polytechnic University Macao China
Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations
AuthorsSlawka Jordanow; Nina Gospodinova; Sven Heidenreich; Benedikt Schnellbächer
Affiliations1. Saarland University Saarbrücken Germany
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