管理学
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How Nouns and Verbs Shape Brand Perceptions Across Generational Cohorts: The Brand Linguistic Action Framework
作者Mohammed Murtuza Soofi; Ritu Srivastava; Maria Colurcio
作者单位1. School of Management, Mahindra University Hyderabad India; 2. Management Development Institute Gurugram India; 3. University Magna Graecia of Catanzaro Catanzaro Italy
A Consumption Value–Behavioural Model for Explaining Mobile Money Continuance Usage Intentions: Evidence From Ghana
作者Robert A. Opoku; Sulemana Bankuoru Egala; John Amoah; Abdul Bashiru Jibril; Emmanuel Bruce
作者单位1. Donald School of Business, Red Deer Polytechnic Red Deer Alberta Canada; 2. School of International Business and Marketing, University of Economics Ho Chi Minh City Ho Chi Minh City Viet Nam; 3. IESEG School of Management Lille France; 4. Department of Marketing and Entrepreneurial Studies Takoradi Technical University Takoradi Ghana; 5. Marketing, School of Management and Economics (SME) University of Kurdistan Hewlêr (UKH) Erbil Iraq; 6. School of Business and Economics Universidad de las Américas Puebla San Andrés Cholula Puebla Mexico; 7. Center for Graduate Studies KAAF University College Gomoa Fetteh Kasoa Ghana; 8. Center for West Africa Studies, UESTC Chengdu China
Proactive Conversation Initiation by Artificial Companions: The Roles of Social Presence and Individual Differences
作者Jiali Li; Yaping Zhao; Kyung‐Min Kim
作者单位1. Deptartment of Business Administration Jilin Animation Institute Changchun China; 2. Deptartment of Business Administration Silla University Busan South Korea
Differentiation or Environmental Motivation: How Consumption Motivation Influences Willingness to Pay a Premium for Second‐Hand Products Through Thrill of the Hunt and Smart Shopper Feelings
作者Heng Chu; Lu Suo; Chunli Ji
作者单位1. School of Tourism Kunming University Kunming Yunnan Province China; 2. Stamford International University Bangkok Thailand; 3. Associate Professor of the Centre for Gaming and Tourism Studies Macao Polytechnic University Macao China
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