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Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation
AuthorsIpek N. Nibat; Olivier Trendel; Robert Mai; Tinka Krüger; Wassili Lasarov; Stefan Hoffmann
AffiliationsSabanci Business School, Department of Marketing, Sabanci University, Orta Mahalle, Universite Caddesi No:27 Tuzla, 34956 Istanbul, Turkey; Grenoble Ecole de Management, Department of Marketing, 12 Rue Pierre Semard, 38000 Grenoble, France; Kiel University, Institute of Business Administration, Department of Marketing, Westring 425, 24098 Kiel, Germany; Audencia Business School, Department of Marketing, 8 Rte de la Jonelière, 44300 Nantes, France
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