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Naturalness against environment‐friendliness: The impact of shelf life on food perceptions and purchase decisions
作者Dan Liu; Yann Cornil; Xiaobing Xu
作者单位1. School of Management Jinan University Guangzhou China; 2. Sauder School of Business University of British Columbia Vancouver British Columbia Canada; 3. International Business School Hainan University Haikou China
Gender identity, overconfidence, and risk attitudes
作者Edward R. Lawrence; Benedikt Wick
作者单位1. RB 233, Department of Finance, College of Business Administration Florida International University Miami Florida USA; 2. The Williams School of Commerce, Economics and Politics Washington & Lee University Lexington Virginia USA
Authenticity as fact or feeling: A dual‐process framework of consumer authenticity judgments
作者Rosanna K. Smith; Katherine Du
作者单位1. Gies College of Business University of Illinois at Urbana‐Champaign Champaign Illinois USA; 2. Lubar College of Business University of Wisconsin‐Milwaukee Milwaukee Wisconsin USA
How storytelling modality affects transportation and storyteller persuasion
作者Anne Hamby; Rebecca Krause‐Galoni; Adam Duhachek; Derek Rucker
作者单位1. Department of Marketing, College of Business Boise State University Boise Idaho USA; 2. Department of Marketing, Tippie College of Business University of Iowa Iowa City Iowa USA; 3. Department of Marketing, College of Business University of Illinois Chicago Chicago Illinois USA; 4. Department of Marketing, Kellogg School of Management Northwestern University Evanston Illinois USA
Effectively communicating uncertainty: The persuasive impact of different types of hedges
作者Demi Oba; Jonah Berger; Reihane Boghrati
作者单位1. Harvard Business School Boston Massachusetts USA; 2. The Wharton School University of Pennsylvania Philadelphia Pennsylvania USA; 3. Department of Information Systems at Arizona State University Tempe Arizona USA
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