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Examining perceptual spillover effects in social media influencer marketing effectiveness: A PLS-SEM and fsQCA approach
作者Marlini Bakri; Paige Harris; Stuart Dillon
作者单位Victoria University of Wellington, Wellington School of Business and Government, Rutherford House, 23 Lambton Quay, Wellington, 6140, New Zealand; The University of Waikato, Waikato Management School, New Zealand
When regulatory-focus language matches the product category: A within-person computational analysis of reviews from an online retail platform
作者Mac Zewei Ma; Binyue Zhang; Frank Tian-Fang Ye; Xiaozi Gao; Xijing Wang; Fangcao Lu
作者单位Department of Business Administration, Hong Kong Shue Yan University, 10 Wai Tsui Crescent, Braemar Hill, North Point, Hong Kong Special Administrative Region of China; Jilin Communications Polytechnic, Changchun City, Jilin Province, China; HKU SPACE Community College, Lee Shiu Building, 28 Wang Hoi Road, Kowloon Bay, Kowloon, Hong Kong Special Administrative Region of China; Department of Early Childhood Education, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, Hong Kong Special Administrative Region of China; Department of Social and Behavioural Sciences, City University of Hong Kong, Tat Chee Avenue, Kowloon Tong, Hong Kong Special Administrative Region of China; Academy for Educational Development and Innovation, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, Hong Kong Special Administrative Region of China
Fear of missing out, entertainment, and social presence: A stimulus-organism-response model of impulse buying in Chinese live-stream commerce
作者Chen Jialin; Zhang Hengfeng; Miao Haoran
作者单位School of Accounting, Guangzhou College of Commerce, Guangzhou, Guangdong, 511363, China; School of Economics and Management, Nanchang University, Nanchang, Jiangxi, 330031, China; School of Economics and Management, Wuhan University, Hubei, China
Going green to compete: Male-biased operational sex ratio, status motivation, and men's relative green product preference
作者Pan Zhang; Ziyi Yang; Rui Chen
作者单位Business School, Sichuan University, Chengdu, Sichuan Province, PR China; School of Management, Xiamen University, Xiamen, Fujian Province, PR China
Digital service nudges and consumer adoption of reusable packaging in online retailing: From convenience to circular responsibility
作者Zhenyu Wang; Jianmin Wang; Fang You; Preben Hansen
作者单位College of Design and Innovation, Tongji University, Shanghai, 201804, China; College of Arts and Media, Tongji University, Shanghai, 201804, China; Intelligent New Energy Vehicle Collaborative Innovation Center, Tongji University, Shanghai, 201804, China; Research Institute of Sun Yat-sen University in Shenzhen, Sun Yat-sen University, Shenzhen, 518107, China; Department of Computer and Systems Sciences (DSV), Stockholm University, Stockholm, Sweden
Multi-cue judgments of food healthfulness: Evidence for distinct consumer decision strategies
作者Andrzej Szymkowiak; Marcin Adam Antoniak
作者单位Poznan University of Economics and Business, Department of Commerce and Marketing, Al. Niepodległości 10, Poznań, 61-875, Poland; Czech University of Life Sciences Prague, Faculty of Economics and Management, Kamýcká 29, Praha-Suchdol, 165 00, Czech Republic; Poznan University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10, Poznań, 61-875, Poland
Brand stereotypes, information processing, and consumer acceptance of Chinese automobiles: The moderating roles of perceived brand globalness and brand credibility in an emerging market
作者Quy Duy Do; Truong Xuan Nguyen; Bui Thanh Khoa
作者单位Faculty of Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Viet Nam; Business and Management Research Group, Industrial University of Ho Chi Minh City, Ho Chi Minh City, Viet Nam
Reputation and value signals as moderators of advertising spend efficiency in E commerce search advertising
作者Jing Nie; Fang Gao; Yi Liu; Muhammad Umair; Nawal Abdalla Adam
作者单位School of Intelligent Finance, Henan Institute of Economics and Trade, Zhengzhou, Henan, 450000, China; School of International Communication, Wuhan Business University, Wuhan, Hubei, China; Office of Development Planning and Discipline Construction, Jianghan University, Wuhan, Hubei, China; Department of Economics, Ghazi University, Dera Ghazi Khan, Punjab, 32200, Pakistan; Department of Management, College of Business Administration, Princess Nourah bint Abdulrahman University, P.O. Box 84428, Riyadh, 11671, Saudi Arabia
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