Paper Review Records
All Paper Review Records
10 valid samples · Newest publication first
Review days = acceptance date − received date. PDF, DOI, and publisher-page sources are retained.
Conceptualizing and Measuring Nostalgia for Eras
AuthorsMatthew Farmer; Caleb Warren
Affiliations1. Utah Valley University; 2. University of Arizona
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model
AuthorsMartin Eisend; Erik Hermann
Affiliations1. University of Vienna; 2. European University Viadrina
Body Positivity in Advertising: A Meta-Analysis
AuthorsDaylan Schuchert; Martin Eisend
Affiliations1. European University Viadrina; 2. University of Vienna
Too Sensitive, Too Much? Triggers and Consequences of Perceived Surveillance in Digital Data-Driven Advertising
AuthorsDong Zhang; Joanna Strycharz; Sophie C. Boerman; Theo Araujo; Hilde A. M. Voorveld
Affiliations1. University of Amsterdam; 2. Wageningen University & Research
Network Analysis in Advertising Research, Reimagined: A Methodological Catalyst for Structural and Institutional Insight
AuthorsAlvin Zhou; Harsh Taneja; Ewa Maslowska
Affiliations1. University of Minnesota Twin Cities; 2. University of Illinois Urbana–Champaign
Happy Faces Help Homes: The Role of Animal Facial Expressions in Charitable Advertising
AuthorsZiqi Shang; Xiuping Li; Aradhna Krishna
Affiliations1. Hainan University; 2. National University of Singapore; 3. University of Michigan
Shifted by Similarity? How Politically Targeted Ads Based on Party and Issue Persuade Voters
AuthorsAnnelien Van Remoortere; Susan Vermeer; Xiaotong Chu; Rens Vliegenthart; Sanne Kruikemeier
Affiliations1. Wageningen University & Research; 2. University of Amsterdam
How Consumer-Brand Incidental Similarity Cues in Advertising Increase Self-Brand Connection and Brand Interest
AuthorsVeronica L. Thomas; Kendra Fowler
Affiliations1. Old Dominion University; 2. Youngstown State University
Cultural Lag, Consumer Literacy, and Coping in AI-Enabled Advertising: A Theoretical Explication and Managerial Solutions
AuthorsChen Lou; Xuan Zhou; Elison Ai Ching Lim; Tao Chen; Edson C. Tandoc; Diotima Chattoraj
Affiliations1. Nanyang Technological University; 2. Singapore University of Social Sciences
How Women Respond to Computer-Generated Inclusive Advertising: Advocating for Body Positivity in the Age of AI
AuthorsQuan Xie; Sidharth Muralidharan; Joe Phua
Affiliations1. Temerlin Advertising Institute, Meadows School of the Arts, Southern Methodist University
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