MARKETING LETTERS

AuthorsBryson Hilton; Ashwin Malshe; Richard Gretz

Affiliations1. Department of Marketing, Radford University, Radford, USA; 2. Department of Marketing, University of Texas at San Antonio, One UTSA Circle, San Antonio, USA

AuthorsZitian Adam; Ying Feng

Affiliations1. Alliance Manchester Business School, The University of Manchester, Manchester, UK; 2. School of Sport, Exercise and Rehabilitation Sciences, University of Birmingham, Birmingham, UK

AuthorsJacqueline Doremus; Joel Persson; Brian St. Thomas; Carlos A. Flores; Sebastian Ankargren; Mårten Schultzberg; Kyle Kretschman

Affiliations1. Spotify, New York, USA; 2. California Polytechnic State University, Orfalea College of Business, San Luis Obispo, USA; 3. Spotify, Stockholm, Sweden

AuthorsKuan-Chou Ko; Chia-Chen Hsu

Affiliations1. Business Administration Department, National Taiwan University, Taipei, Taiwan; 2. College of Management, National Taiwan University, Taipei, Taiwan

AuthorsYoonsun Jeong; Sergio Grove; Eduardo D. Villacis-Calderon

Affiliations1. Nistler College of Business and Public Administration, University of North Dakota, Grand Forks, USA; 2. Woody L. Hunt College of Business, University of Texas at El Paso, El Paso, USA

AuthorsDominique Hanssens; Dipak Jain; Gurumurthy Kalyanaram; Donald R. Lehmann; Robert Leone; David Reibstein

Affiliations1. University of California, Los Angeles, USA; 2. China Europe International Business School, Shanghai, China; 3. City University of New York, New York, USA; 4. Fordham University, New York, USA; 5. Columbia University, New York, USA; 6. Texas Christian University, Fort Worth, USA; 7. University of Pennsylvania, Philadelphia, USA

AuthorsNaveen Donthu; Weng Marc Lim; Annur Islam Sifat

Affiliations1. Department of Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA; 2. Sunway Business School, Sunway University, Sunway City, Malaysia; 3. ASU-Cintana Alliance Global Partner Affiliate Faculty, Arizona State University, Tempe, USA; 4. Global Research Centre, Sungkyunkwan University, Suwon, Republic of Korea; 5. Jaipuria Institute of Management, Lucknow, India; 6. School of Business, Law, and Entrepreneurship, Swinburne University of Technology, Hawthorn, Australia

AuthorsYunxin Liu

Affiliations1. Department of Marketing and Retailing, ESSCA School of Management, Angers, France

AuthorsXinyi Li; Hongyu Meng; Jun Ye

Affiliations1. Department of Marketing, School of Management, Xiamen University, Xiamen, China; 2. Department of Marketing, School of Business Administration, Chongqing Technology and Business University, Chongqing, China

AuthorsXinping Wei; Yunqing Chen; Leilei Gao

Affiliations1. School of Economics and Management, Nanjing University of Science and Technology, Nanjing, China; 2. School of Management, Xiamen University, Xiamen, China; 3. Department of Marketing, The Chinese University of Hong Kong, Hong Kong, China