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Harnessing AI-driven word of mouth: construction, validation, and impact on AI distinctiveness and visit intention in rural tourism
作者Hoang Tran Phuoc Mai Le; Minh Thi Ngoc Phan; Tri Dinh M. Le; Tri Minh Ha
作者单位1. International University, VNU-HCM; 2. Viet Nam National University - HCMC
Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism
作者Muhammad Junaid; Umair Akram; Raiswa Saha; Suchita Jha; Sweta Suman; Wansoo Kim
作者单位1. Asian Institute of Technology (AIT); 2. University College, Korea University, Seoul, South Korea; 3. The Business School, RMIT University; 4. JK Business School, Gurgaon; 5. Symbiosis Institute of International Business, Symbiosis International (Deemed University), Pune; 6. Lal Bahadur Shastri Institute of Management, Delhi, India; 7. Department of Tourism Management, Gachon University, 1342, Seongnam-daero, Sujeong-gu, Seongnam-si, Gyeonggi-do, 13120, Korea
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