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11 篇有效样本 · 按发表日期由新到旧排列
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Guilt and shame across cultures: feasibility appeals in environmental brand activism advertising
作者Tae Hyun Baek; Yung Kyun Choi; Inhye Kim; Sukki Yoon
作者单位1. Department of Media and Communication, Sungkyunkwan University; 2. Department of Advertising and PR, Dongguk University; 3. Marketing Department, College of Business, Bryant University
From awareness to action: the role of brand activism advertising in shaping consumers’ attitudes and prosocial intentions
作者Veronica Rosendo-Rios; Dina Khalifa
作者单位1. Department of Marketing, School of Business Administration, Universidad Pontificia Comillas - ICADE; 2. Senior Lecture in Luxury Brand Marketing, Regent′s University London
Potentially unethical marketing and advertising practices directed at children: a systematic literature review and conceptual model development
作者Zumurad Aripova van Amstel; Izian Idris; Charles Jebarajakirthy; Pei-Shan Soon; Haroon Iqbal Maseeh
作者单位1. Department of Marketing Strategy and Innovation, Sunway Business School, Sunway University; 2. School of Management and Marketing, Taylor’s Business School, Taylor’s University; 3. Department of Marketing, Griffith Business School, Gold Coast Campus, Griffith University
Which responsible gambling messages work? Comparing recommendation and corrective strategies
作者Francisco-Luis Sánchez-Fernández; Myriam Martínez-Fiestas; José-Ángel Ibáñez-Zapata; Francisco-Javier Montoro-Ríos; Luis-Alberto Casado-Aranda
作者单位1. Department of Marketing and Market Research, University of Granada, Campus Universitario Cartuja
Beyond the black box: impact of algorithm explainability, control, and literacy on user evaluations of personalized recommendations and advertising
作者Jungyong Ahn; Jang Ho Moon; Yongjun Sung
作者单位1. Department of Public Relations and Advertising, Sookmyung Women’s University; 2. School of Psychology, Korea University
#GrannyGoals: the appeal of granfluencers and their strategies for branding and sponsorship
作者Chen Lou; Lening Wang; Zhuoman Li; Dianna Chang; Ying Yi Ng; Faateha Sarah Binte Mohamed Shehzad Nur
作者单位1. Wee Kim Wee School of Communication and Information, Nanyang Technological University; 2. Marketing Programme, School of Business, Singapore University of Social Sciences
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